Home textile industry rebounds and dawns
Release date:2016-01-26
This year, China International Home Textiles Exhibition gathered a total of 1,321 excellent exhibitors, including 976 domestic exhibitors and 345 overseas exhibitors. Behind these figures is a portrayal of an industry's maturity and development.
Last year, the overall decline in the industry situation has really made the home textile enterprises sweat. At last year's home textile exhibition, many companies admitted that sales fell, profits fell, the economic environment was sluggish, and market development slowed down. Then, after the development of the first half of this year, we would like to know how the development of these enterprises is now?
From the statistics released: the industry has developed stably in the first half of this year, all indicators have maintained growth, production has achieved steady development, export growth has slowed down, domestic sales have been the main cause of growth, and the overall quality of the industry has remained good. However, these are just macro data analysis, and we hope to get a more accurate answer from the corporate mouth.
“In the first half of the year, sales increased by 20%; there were dozens of on-site franchisees; orders in the second half of the year have been filled...” These answers from the company’s mouth are announcing the fact that the dawn of the home textile industry has already flashed. In the face of the gradual recovery of the home textile market, some leading home textile companies have taken the lead in making brand strategy adjustments. At the booth of Menglan Home Textiles, although the exhibition area was the same as last year, the products displayed were reduced. The purpose of the brand is to “make less and more”, the products are less, but the brand connotation and The product features are much more. The printing and dyeing product area decorated with flowers is the best evidence. It shows the fascinating and beautiful product design style of the printed products in the most intuitive and shocking way. Compared with monotonously placing a printed bedding, Doing more can deepen people's understanding of brand awareness and product design concepts. The Golden Sun Textile, which is known as the “Professional Home Textile Fabric Supplier”, is boldly blending Chinese elements from hemp fabrics from the use of hemp products that foreign designers are good at, and interprets a different “Chinese style”.
In addition to changes in product design, there are also some brands that have embraced the dawn of the industry through channel changes. E-commerce, gift industry, IKEA model... These have been planned by the enterprise to the layout of brand strategy upgrade.
From this series of brand changes, we feel the explosive power brought by the industry's “bottoming bottom”, and the home textile brands located in the industry are trying to seize the opportunity and find a way out in this shock. We firmly believe that as long as we persist, the days of the glory of the Chinese textile brand on the world stage will not be far away.
Last year, the overall decline in the industry situation has really made the home textile enterprises sweat. At last year's home textile exhibition, many companies admitted that sales fell, profits fell, the economic environment was sluggish, and market development slowed down. Then, after the development of the first half of this year, we would like to know how the development of these enterprises is now?
From the statistics released: the industry has developed stably in the first half of this year, all indicators have maintained growth, production has achieved steady development, export growth has slowed down, domestic sales have been the main cause of growth, and the overall quality of the industry has remained good. However, these are just macro data analysis, and we hope to get a more accurate answer from the corporate mouth.
“In the first half of the year, sales increased by 20%; there were dozens of on-site franchisees; orders in the second half of the year have been filled...” These answers from the company’s mouth are announcing the fact that the dawn of the home textile industry has already flashed. In the face of the gradual recovery of the home textile market, some leading home textile companies have taken the lead in making brand strategy adjustments. At the booth of Menglan Home Textiles, although the exhibition area was the same as last year, the products displayed were reduced. The purpose of the brand is to “make less and more”, the products are less, but the brand connotation and The product features are much more. The printing and dyeing product area decorated with flowers is the best evidence. It shows the fascinating and beautiful product design style of the printed products in the most intuitive and shocking way. Compared with monotonously placing a printed bedding, Doing more can deepen people's understanding of brand awareness and product design concepts. The Golden Sun Textile, which is known as the “Professional Home Textile Fabric Supplier”, is boldly blending Chinese elements from hemp fabrics from the use of hemp products that foreign designers are good at, and interprets a different “Chinese style”.
In addition to changes in product design, there are also some brands that have embraced the dawn of the industry through channel changes. E-commerce, gift industry, IKEA model... These have been planned by the enterprise to the layout of brand strategy upgrade.
From this series of brand changes, we feel the explosive power brought by the industry's “bottoming bottom”, and the home textile brands located in the industry are trying to seize the opportunity and find a way out in this shock. We firmly believe that as long as we persist, the days of the glory of the Chinese textile brand on the world stage will not be far away.
